Due to its unique curved screen design, curved TVs are more vulnerable to impact damage during transportation and handling, leading to the loss of their use value. To reduce packaging design costs and enhance protective performance, the work aims to design a curved TV cushion packaging system and verify it with simulation technology. Based on professional knowledge and practical experience in cushion packaging, a cushion packaging was designed for a curved TV. During the design process, the three-dimensional modeling software Solidworks was used to create the packaging model, and the explicit dynamics analysis module in the finite element analysis software ANSYS Workbench was employed to conduct comprehensive drop simulation tests (including two-face drop, two-edge drop, and one-corner drop) and tilting simulation analysis on the packaging. The simulation test results showed that under six different conditions, the maximum acceleration of the screen and the stress and strain of various components were within the allowable range, and the TV did not sustain any damage. After verification by simulation analysis, the cushion pad designed in this study has played a significant protective role in safeguarding the curved TV. However, considering the balance between cost-effectiveness and safety, further optimization and improvement of the packaging structure are still needed.