The work aims to reduce the carbon footprint and improve the market competitiveness of the self-adhesive label on the production process, in order to help the printing and packaging industry to achieve "carbon peak" and "carbon neutrality" as soon as possible. Firstly, the production process and the carbon footprint of paper self-adhesive label for alcohol were analyzed. Secondly, the TRIZ innovative method was used for the first time to analyze the problem, problem model and physical contradiction of the label production process based on the process analysis, and to dig the low-carbon innovative solution of the self-adhesive label production process. Finally, the innovative solutions were evaluated from the aspects of cost, operability, availability and carbon reduction effect. Through the research, three kinds of innovative schemes and one optimal scheme for low-carbon production of self-adhesive label were obtained. The results show that the amount of coating and drying times can be reduced by adjusting the printing sequence of face paper, the object of silicone oil coating and the way of silicone oil and glue coating, so as to reduce the carbon emission in the production. At the same time, it also proves the effectiveness of the TRIZ innovative method in the research of low-carbon production process.