Selection of Product Packaging Production Method in Outsourcing Mode

LIANG Xi, HU Xin

Packaging Engineering ›› 2023 ›› Issue (7) : 277-285.

PDF(596 KB)
PDF(596 KB)
Packaging Engineering ›› 2023 ›› Issue (7) : 277-285. DOI: 10.19554/j.cnki.1001-3563.2023.07.032

Selection of Product Packaging Production Method in Outsourcing Mode

  • LIANG Xi, HU Xin
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Abstract

Packaging waste is easy to cause damage to the environment. The work aims to explore the impact of three different packaging production methods on supply chain decision-making, in order to encourage enterprises to produce green packaging, promote packaging recycling, and push forward reuse of resources. In the supply chain composed of product manufacturers, packaging companies and retailers, the parameters such as unit outsourcing price, consumers' sensitivity to green packaging and packaging greenness were introduced and the problems in supply chain pricing decision-making under the three cases of self-produced packaging, outsourced general packaging, and outsourced green packaging were compared and analyzed. Consumers' sensitivity to green packaging and the number of waste packaging voluntarily returned had a positive effect on the supply chain. The retail price and demand in outsourcing production mode of green packaging were always higher than those in outsourcing production mode of ordinary packaging. When the unit outsourcing price was greater than a certain threshold, the retail price, demand and profit of each member of the supply chain in the outsourcing production mode of green packaging were the highest among the three modes. The mode of product manufacturers outsourcing packaging to packaging companies is conducive to reducing costs, dispersing risks and obtaining higher profits. In addition, improving consumers' recognition of green packaging is also conducive to increasing the profits of supply chain members.

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LIANG Xi, HU Xin. Selection of Product Packaging Production Method in Outsourcing Mode[J]. Packaging Engineering. 2023(7): 277-285 https://doi.org/10.19554/j.cnki.1001-3563.2023.07.032
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