The work aims to enable consumers to identify whether the fresh milk is stored at the specified temperature by the visual label of fresh milk storage temperature on the package and lower the cost of time and temperature indicator label technology to make it easier to be applied in fresh milk package. Three types of time and temperature indicator labels were designed to help consumers identify whether the storage temperature of fresh milk was appropriate. Achromatic-type time and temperature indicator label and chromogenic-type time and temperature indicator label based on ink were suitable for identifying storage temperature of bottled fresh milk, and diffusion-type time and temperature indicator label was suitable for identifying storage temperature of fresh milk in Tetra Pak package. Visual storage temperature identification packaging technology may ensure the quality and safety of fresh milk, let consumers buy fresh milk with confidence, and also enhance the brand image of milk product manufacturers.