The work aims to explore the interactive forms and applications of AR technology in virtual packaging, analyze the characteristics and implementation ways of each interactive form, and provide new ideas and solutions for AR packaging design in the new era. Based on application of AR technology in packaging, the research status, technology development, advantages were learned through literature analysis. The interaction forms were analyzed and summarized in combination with the latest AR packaging cases at home and abroad. And according to the differences between the driving form of AR technology and the interactive form of virtual content, the interactive form of future packaging with AR technology was divided into three phases, namely extensive period, formative period, developmental period. The interactive form of AR packaging included the variable design of driving symbol of packaging ontology and the interactive design of virtual loading content. The new interactive form could greatly improve the immersion and interest of packaging experience, and extend the packaging function. AR technology provides a new way for packaging interaction. At the same time, the application of AR technology in packaging can provide a new idea for the digital development and research of packaging design, and create a new situation for the future development of packaging.