The work aims to improve the printing process of ice flower hammer pattern, increase the printing efficiency of Yun-long cigarette label and install UV curing system for BOBST printing equipment. Based on the computer aided design and experimental verification, the gravure printing equipment was reformed and designed, and the improved results were compared with the offset printing + screen printing for analysis. The gravure printing equipment available for production was obtained and the printing speed of ice flower hammer pattern was determined to be 130 m/min, which increased the printing speed of Yun-long cigarette label by about 6 times. The problems such as complicated process, discrete production process and low production efficiency of ice flower hammer pattern printing are solved successfully, and the development potential of existing gravure printing equipment is explored.