The work aims to evaluate a variety of feasible beverage packaging schemes and select the optimal one that meets the multi-dimensional needs of consumer market, so as to promote beverage sales and improve the market share of beverage enterprises. An evaluation index system of beverage packaging function hierarchy was established under the driving of value engineering. The index value of all beverage packaging alternatives was solved through fuzzy group decision-making method. Multi-order weights were combined to fuse the effective weighting information. PROMETHEEⅡ was adopted to evaluate multiple beverage packaging alternatives to avoid the compensation of decision-making. By sorting the net flow of all the beverage packaging alternatives, the data were analyzed and compared. The four beverage packaging alternatives were ranked as J2>J4>J1>J3 in terms of strengths and shorts. The pop-can beverage packaging alternative (J2) was the optimal. Through the case studies of evaluating four kinds of fruit juice packaging alternatives, the effectiveness of the evaluation model proposed in this paper is verified. It shows that this model can be applied to the comprehensive evaluation and optimization of beverage packaging, and can provide support for the design of beverage packaging.