The work aims to explore the concepts and methods of intelligent color-changing materials applied to packaging, and discuss the design form of intelligent color-changing packaging combined with the intelligent materials from the perspective of design. Based on the physical properties of intelligent color-changing materials, the classification of intel-ligent color-changing packaging was studied. Combined with relevant design examples, the design forms of intelligent col-or-changing packaging were analyzed and summarized, which provided a new angle and R&D basis for the design development and scientific research of intelligent color-changing packaging from the perspective of design. The intelligent "light-sensitive, temperature-sensitive, electric-sensitive and gas-sensitive" color-changing materials were applied to pack-aging and could be applied in the fields such as packaging safety, packaging anti-counterfeiting and packaging interaction through three design forms: color contrast design, color gradient design and color change integrated into graphic creativity. In the process of practical application, the intelligent color-changing packaging materials are used to design intelligent packaging works that conform to the aesthetics of consumption by combining the principles of packaging design and the brand appeal of packaging and adopting the color-changing scheme integrated with "technology and art".