The work aims to analyze the current situation and problems of fruit express boxes, and carry out innovative conceptual design of fruit express boxes to effectively extend the preservation time of fruits during transportation. Through data search and market research, and analyzing users' needs, the innovative design of the fruit express box was further analyzed based on the FAST model and the morphology matrix. Finally, the conceptual design scheme of the fruit express box was proposed. The conceptual design scheme of the fruit express box was obtained to solve the problems of the existing fruit express box. The proposed design scheme enables green transportation of fruits, reduces the damage rate of fruits in the transportation process, further improves the logistics environment and adapts to the development trend of the contemporary logistics market.