The paper aims to solve the problems of dot missing, poor leveling in the field and falsification of small words in gravure water-based ink by studying the influence of plate parameters on the printing performance of gravure water-based ink. By adjusting the parameters of screen opening, mesh angle and mesh line, and combining with gravure printing principle, the appearance quality of printed matter such as leveling, chromatic aberration, dot presentation and text clarity was analyzed. When the opening value of the mesh cave opening was 200 μm，the depth was 52 μm and the needle angle was 130, the appearance of the silver gravure water-based ink printed on the silver plate was the best, and the silver dots were clear and intact, without distortion. Under the conditions of 80 l/cm mesh line, 130° of needle angle, 154 μm of opening value and 36 μm of depth, when the mesh angle was 35°, the red gravure water-based ink print printed by red plate was better in appearance. The ink color was uniform and the edges were smooth; when the mesh line was 95 l/cm and the depth was 38 μm, the red gravure water-based ink printed on the red printing plate had clear and complete lines and no deformation. The printing plate parameters should be adjusted according to the characteristics of different gravure aqueous inks and the appearance of the printed patterns, to solve the printing adaptability problems caused by different kinds of inks, in order to ensure the consistency of the appearance quality of the printed matter.