The work aims to prospect the selection and application of different wine packaging materials such as glass, aseptic cartons, plastic (PET) and ring-pull cans in China from the perspective of consumers’ psychological demands. Through the pre-investigation, six demands of consumers for packaging materials: safety, portability, economy, luxury, novelty and environmental protection were collected and summarized. Through a formal questionnaire survey, SPSS 22.0 multiple response analysis and Chi-square analysis were used to process the data to analyze the compatible degree between the current wine packaging container materials and consumers' demands. The consumer groups were divided into four typical consumer groups, such as the male group seeking novelty, the young group with high income in pursuit of luxury, the middle-aged and elderly groups claiming the environmental protection of packaging materials and the middle class appealing for the economic benefit of packaging materials. According to the demands of consumers, glass bottle packaging should still be mainly developed at present and new portable packaging can be tried and developed. And a packaging material selection scheme is put forward to meet the demands of different consumer groups.