The work aims to study the application of augmented reality (AR) technology in organic tomato package and display more information than traditional package. The application cases of AR technology in the interactive experience of intelligent packaging were summarized. Combined with the display characteristics of organic tomatoes, the packaging decoration diagram of the paper box for organic tomatoes including the AR technology was designed and the three-dimensional model of tomato was designed, mapped and rendered. The mobile application (APP) software was developed with Unity3D and Vuforia program. Different virtual effects were reproduced by scanning different patterns. With the paper box as the carrier and based on the development of mobile APP software, the multi-dimensional display of 3D animation, interactivity and video of organic tomato intelligent packaging could be achieved. AR technology have changed the traditional way of displaying information in package, and the scheme of intelligent packaging based on the internet of things can be realized by combining the organic tomato package with the AR technology.