The work aims to optimize the structural design of some wooden packaging container exported overseas, so as to meet the cost-saving requirement of value engineering. The product function was analyzed firstly, and then the structural scheme of new package was designed. The original packaging was optimized from horizontal to vertical with less material. Then, the knowledge of theoretical mechanics was applied to calculate the stability of the pump body and analyze the base strength. Then, CATIA was used to create 3D models, and the finite element analysis software Ansys Workbench was applied to calibrate the model strength. At the last, the vibration, shock and drop tests of the samples were conducted according to the ISTA packaging test standards. The new package passed the tests above. The optimized wooden packaging container met the strength requirement of shock resistance and the function requirement of no overturning. The wood material was saved by about 40%, and the steel frame was saved by about 100%. About 3.6 million yuan of global companies was saved per year. On the basis of meeting product functions, the new package greatly saves the cost, and satisfies the requirement of value engineering to gain the required functions with the least expenses. At the same time, one package solution and technical reference are also provided for international packaging design engineers.