It aims to explore the fusion and innovation of traditional patterns in modern logo design. Starting from the definition of traditional pattern, combined with phoenix, dragon grain, auspicious clouds pattern of traditional aesthetic interest, its application value in modern logo design is discussed, which enriches design language, inherits traditional culture and satisfies people's cultural consumption demand. Then it discusses the application formula of traditional pattern in modern logo design from three aspects of styling aesthetic, image application and artistic conception, and lists some representative designs. An example is made to further explore the design ideas and the design value and social impact that they have achieved, and finally, on the basis of this, more significant innovation and development are explored. Excellent traditional pattern can be incorporated into modern logo design, through the study, draw lessons from the essence element, innovation in the form and extension, which can achieve the success of the traditional and modern grafting, give new life color for traditional culture and enrich the cultural connotation of logo design.