It aims to explore the application value and strategy of Chinese traditional patterns in modern packaging design. Based on the background of "China wind" , it analyzes the new ideas of traditional patterns in Chinese modern packaging design, combines the profound cultural connotation and artistic charm of traditional patterns, analyzes the forms of traditional patterns and their practical significance to modern packaging design, and then discusses the wine packaging, cosmetic packaging and tea packaging in detail, and lists the phoenix pattern. The design examples of design, flower pattern, dragon pattern and so on are used to sum up the method of packaging design works with strong Chinese wind to meet the needs of the times, and to explore the design ideas to enhance the value of the product and enhance the competitiveness of the commodity packaging market. Blending the traditional patterns with Chinese characteristic into modern packaging design, can bring new times feeling and vitality to the packaging, which is not only beneficial to the heritages and innovations of the ancient art form, but also can effectively promote the cultural value and commercial value.