It aims to explore the application strategy of costume pattern elements in packaging design. With the development of clothing pattern as a clue, it leads to the texture of many harmonious elements of the costume patterns of ethnic minorities, rich and colorful styles and unique techniques, and explores the significance and application of these classic colors, shapes and crafts in the design of packaging, and then. Based on the characteristics of clothing patterns of ethnic minorities such as Miao, Uygur and Zhuang people, the application of different clothing patterns in wine packaging design, bath towel packaging design and tea packaging design are discussed, and the matching points of national costume patterns and packaging design concepts are excavated. The proper application of dress pattern in packaging design, with the features of color and form, and advanced technical means, can improve the aesthetic value of the packaging, realize the profound expression of the cultural level and form, and promote the development of regional cultural creativity economic while realizing the innovation of the packaging design.