Under the new form that the country actively promotes the development of industries by the cultural creativity, the representative intangible cultural heritage in Chongqing - Liang Ping blue calico needs sustainable productive protection in today's heritage, and developing cultural and creative industries is an important way to improve. It analyzes and discusses the design innovation means and industrial innovation means, looking for ways to effectively develop regional traditional cultural resources and ways to promote the innovation and development of cultural and creative products of Chongqing's intangible cultural heritage. Through the integration of non legacy resources, the integration of life aesthetics into the trend design can improve the competitiveness of the product. Through cross-border cooperation, the development of the cluster is promoted and the strong strength of the university and the government is used to enhance the competitiveness of the industry, and gradually exploring a road with Chongqing characteristics for the development of the products.