With the development trend of international economic globalization, product design has become an important means to enhance the competitiveness of products all over the world. Through the research of product modeling design, the bottleneck of product design development in our country is solved, and the brand value, technical level and cultural connotation of product are improved. The technical form and the artistic form of the product are analyzed and discussed. It analyzes and compares the technical form and artistic form of product, the relationship between practical function and fashion aesthetics, and the design and application of technology and artistic consciousness seeking a balance between the two in product modeling design to meet the needs of modern people. The technical and artistic forms of product design overall design thinking should be carried out according to the purpose and orientation of the product, balance between practical demand and aesthetic demand, personality and style, etc. so as to meet the needs of consumers for the technical connotation of products and the diversity of fashion aesthetics, to promote the overall promotion and development of industrial product design in China.