It discusses the application of the basic visual perception principles of Gestalt psychology in the modeling design of modern heavy truck front face. Starting from the user perspective, it applies the Gestalt principle to the existing heavy truck products, analyszes the relationship between the organizational structure of key modeling elements, explores the visual perception principle of the user in identifying the front face of heavy truck. It summarizes the modeling design method of heavy truck front face, so that the heavy truck modeling can accord with the user's aesthetic and cognitive. The modeling information of heavy truck front face can be more complete and accurate to be conveyed to consumers, thereby strengthening the identity of heavy truck brand image.