It aims to explore the design strategy of humanized product in the era of the Internet of things. It analyzes that all kinds of people’s demands for products in safety, comfort, artistry and environmental protection between the traditional period and the Internet of things period, sums up that people have more requirements on the human nature of the product. Based on the technology of Internet of things, the humanized concept should be run through all stages of product design including analysis phase, design phase, and implementation phase. The potential needs of users can be tapped, the creative human intelligence products can be conceived, and the true effect of the product can be simulated.