It aims to reduce energy consumption of packaging manufacturing through the operation method of fractal geometry, to design sustainable fractal packaging, to effective control the packaging life cycle, to achieve the goal of sustainable development. It studies the relationship and development trend of Euclidean geometry, design geometry and fractal geometry. The five r principles of sustainable design are compared with the corresponding design methods and the characteristics of fractal geometry. In the sustainable system, the research points of the rules and fractal packing are combed. The algorithm of fractal algorithm based on the concept design and research is analyzed. By means of fractal base for iteration and recursion algorithm and fractal increment and the fractal dimension module design, through the structure combination and dismantling, can effectively improve packaging circulation utilization.