The work aims to study the basic principles of the new graphic anti-counterfeiting technology and its practical application in cigarette packaging. Through the comparative analysis on the main anti-counterfeiting technology of the existing three kinds of tobacco packets, the advantages of graphic anti-counterfeiting technology were manifested. The principle of the new graphic anti-counterfeiting technology was analyzed comprehensively and tested on 2 cigarette products to analyze its printability on the cigarette package and the adaptability of the printed packaging material during the wrapping process. The possibility of successful application of such technology in cigarette packaging was evaluated. After improving the printing technology and specifying the manufacturer of body paper compound technology, the application of the new graphic anti-counterfeiting technology in the packaging of the 2 cigarettes tested was practicable. The new graphic anti-counterfeiting technology is a new type of anti-counterfeiting method that is simple, effective, easy to identify and hard to imitate. Its application in cigarette packaging is feasible and worth promoting. In the future, it will become the main development direction of packaging anti-counterfeiting.