The work aims to study the application status and future trend of augmented reality technology in intelligent packaging. The interactive experience of augmented reality technology in intelligent packaging was expounded, and the application trend of augmented reality in intelligent packaging was emphatically introduced. These aspects were studied, including the application of augmented reality technology in different packaging materials, enhancing the information transmission surface of packaging products, enhancing the socializing of packaging products, breaking through the marketing application effect of traditional packaging, and the replacement of traditional paper instructions. With the continuous development of technology, more new technologies and processes were added to the intelligent packaging through innovative thoughts, so that it not only had the traditional functions, but also more new application directions, such as RFID inventory detection, detection of product temperature and freshness, and exhibition industry publishing platform of augmented reality, etc. Through the study on the application of current augmented reality technology in intelligent packaging, the applications in the reality and virtual world can be connected.