The work aims to study the necessity and technical methods of packaging visualization from the role of packaging in the supply chain. Taking packaging as the research object, the importance of packaging visualization was proposed and the various technical methods used to achieve packaging visualization were analyzed through the analysis of the new demand of packaging under the background of the rapid development of new technology and the escalating consumption habits based on the perspective of supply chain. With package as the carrier, and the QR code, AR augmented reality technology, RFID, NFC, digital watermarking, TTI tag, intelligent sensor, global positioning and other intelligent and digital technologies as the means, the smart instrumented big-data platform was constructed through the whole life-cycle information collection of goods, including raw materials, production, warehousing, logistics, sales and consumption and so on. The packaging digitalization was implemented thusly. Taking package as the carrier, the packaging became the true we-media and the carrier of all things interconnected by digital technology. The whole life-cycle information of goods, including raw materials, production, warehousing, logistics, sales and consumption and so on was displayed on the terminal equipment in a visual way, such as text, graphics, images, audio or video. Thusly, the purpose of real-time interaction, processing, monitoring and decision-making was realized, which enhanced the values of packaging in security traceability, intelligent positioning, information decision, consumer experience, mobile marketing, brand promotion and cultural diffusion, thus helping realize the visualization and high efficiency of supply chain management.