目的 对概念包装设计的创意思维有效应用进行分析。方法 以创意思维为切入点，运用案例对概念包装设计的创意思维特征以及表达进行剖析，阐明了创意思维在概念包装设计过程中的核心地位。结论 引导设计师在有效思维模式下进行概念包装设计。

It aims to analyze the effective application of creative thinking in concept packaging design. It analyzes the characteristics and expressions of creative thinking in the concept packaging design with the idea of creative thinking as the starting point, and expounds the core position of creative thinking in the process of conceptual packaging design. It guides the designer in the effective mode of thinking to carry out the concept of packaging design.