目的 探究民间美术在平面设计中的应用及发展策略。方法 以民间美术对平面设计的思维拓展和内涵作为理论支持，分别从招贴设计、包装设计和标志设计3方面辅以实例进行论证，最后探讨民间美术在平面设计中的发展方式。结论 将民间美术独特的形式、丰富的内涵融入平面设计中，是平面设计突破传统局限，创造全新的、富含民族特色的设计作品的绝佳之选。

It aims to explore the application and development strategy of folk art in graphic design. Folk art thought development and the connotation of graphic design is rich in two aspects as the theoretical support, respectively, from the argument of poster design, packaging design and logo design three examples, finally it discusses the development of graphic design in folk art. The unique form of folk art, rich content into the graphic design, is a breakthrough in traditional graphic design limitations, to create a new, rich in national characteristics of the design of the best selection.