目的 改善目前江西旅游商品包装缺乏特色表现力，特别是不同语言环境下的传播功能未得到拓展的问题。方法 通过对图文信息国际化设计，重点考虑各国文化、政治、经济、知识产权因素，强调包装的品牌意识，提升包装材料工艺标准，将赣鄱文化元素以视觉传达的方式融入旅游商品包装设计。结论 打通赣品外销的语言文化障碍，设计成被境内外游客识别认可的文字和图形信息，吸引、促进外籍人士购买；提高包装文化内涵，满足出入境相关法律法规，实现包装设计的经济价值与文化价值。

It aims at improving characteristic expressions that are lacked in Jiangxi tourism products’ packaging; especially its communicative function under different language environment has not been extended. The method to solve this problem is to fully consider many factors such as different cultures, politics, economics as well as intellectual property by designing patterns and inscriptions internationally, to emphasize packaging’s brand awareness, to improve technology standards of packaging materials, and to integrate Jiangxi’s cultural elements with tourism products’ packaging design through visual communication. Breaking language and culture barriers in the export of Jiangxi goods as well as designing patterns and inscriptions that can be recognized by the domestic and foreign tourists is to attract foreigners and promote the purchase; improving packaging cultural connotation as well as meeting related immigration laws and regulations is to achieve packaging design’s economic and cultural value.