目的 探讨非遗文创产品重庆荣昌夏布的设计要素与设计方法。方法 从重庆荣昌夏布的设计实证分析出发，分析创新设计要素，并提出行之有效的创新设计方法论，以构建非遗文创产品严谨、科学的开发体系。结论 通过对荣昌夏布的工艺、形态、质地等方面的综合设计实践，以及创新设计要素及设计方法的构建，对非物质文化遗产文化创意产品的创新提出了行之有效的设计路径。

It aims to discuss the design elements and design methods of the intangible cultural heritage of Chongqing Rongchang cultural and creative products. From the Chongqing Rongchang Chinese Linen cultural and creative product design, based on the analysis of empirical analysis, creative design elements, it puts forward the effective method of creative design theory, to construct a non rigorous, scientific papers product development system. Through the comprehensive design practice of Rongchang Chinese Linen craft, shape and texture of the construction and innovation of design elements and design methods, it puts forward the design path of effective innovative cultural and creative products of intangible cultural heritage.