目的 分析智能手机视频APP交互体验设计的趋同性，探讨创新设计的策略。方法 以腾讯视频、爱奇艺、优酷视频为例，进行视频APP交互体验设计的趋同性表现分析，从传统文化、用户认知与行为、用户体验要素角度，挖掘视频APP交互体验设计趋同的根源，并探讨视频APP交互体验设计的创新策略。结论 视频APP交互体验设计应在文化传承中，在尊重用户认知和行为规律的基础上，把握用户体验设计的要素，实现设计的创新与突破。

It aims to analyze the convergence of the APP interactive experience design of smart phone video, and discusses the strategy of innovative design. It carries on the analysis of the convergence performance of the video APP interactive experience design, taking Tencent video, Iqiyi, Youku video as an example. It tries to find out the reason of the convergence of APP interactive experience design from the traditional culture, the user's cognition and behavior, the user experience elements angle, and discusses the video APP interactive experience design innovation strategy. Video APP interactive experience design should be in the cultural heritage, based on respect for the user's cognitive and behavioral rules, grasp the elements of user experience design, to achieve the design of innovation and breakthrough.