目的 为了更好地适应未来产品个性与订制化发展的趋势，探索订制化时代产品包装设计的基本策略。方法 本文对订制化时代产品包装的需求进行了系统分析，结合案例实践，从降低成本、节约资源等多个角度提出了订制化时代产品包装的宏观策略与设计方法。结论 优化订制化时代的包装设计，首先，需要从包装结构、材料及制作工艺方面进行整体规划；其次，可对体积近似的产品采用相对统一的容器设计，通过“面贴”设计来区分产品的不同类型及市场定位；最后，总结了此种设计策略与方法对当前产品包装设计启示。

It explores the basic strategy and design methods of product package in customization era, in order to better adapt to the development trend of the personality and customization in future. It has carried on system analysis to package requirements, combine with the case and practice, and put forward macroscopic strategy and specific methods of design from how to reduce cost, save resource, environmental protection and sustainable development and so on. The results show that first of all, it need to make overall planning from package structure, material and production process. The second, production may use relatively uniform package container to which have Similar volume, and distinguish the different production types and market positioning by "face label". At last, it summarizes some enlightenments to the other packaging design at present.