目的 探讨“互联网+民族文化”双重视域下包装设计理念、方式的创新。方法 分析“互联网+”对包装设计的影响，研究民族文化元素应用在设计中面临的问题，探讨带有互联网特征的包装设计方式与理念。结论 未来产品设计中民族文化元素在“互联网+”的背景下具有了更大的想象空间，需要设计者做出创造性地突破。

It aims to study the package design concept and the innovative way under the background of "Internet + national culture". It analyzes the influences of "Internet+" on packaging design, studies the problems of national culture elements application in design, and discusses the packaging design way and concept with Internet features. National cultural elements in future product design under the "Internet+" background have greater imagination, designers need to make creative breakthrough.