目的 研究包装废弃物逆向物流网络的高效运作。方法 以利乐包和布丁瓶的粘纸设计为例，对绿色设计和回收物品导向技术对消费者参与逆向物流网络环节的导向作用进行了探讨； 研究和分析了制造商集成、 联营和外包等3种主流回收模式的结合问题。结果 通过产品生产前的绿色设计和废弃后的导向技术， 引导消费者参与到逆向物流网络环节中， 并将目前3种主流的回收模式相结合， 能使包装废弃物逆向物流网络高效运作。结论 充分利用包装废弃物逆向物流网络的优势，积极发展和研究与包装废弃物相关的逆向物流， 使其高效运作， 不仅可以带来巨大的经济和社会效益， 还可以增加企业与第三方的合作机会。

The efficient operation of reverse logistics network for packaging wastes was studied. The guiding role of green design and recycling oriented technology for consumers to participate in the reverse logistics network was discussed by taking the sticker design of Tetra Pak and pudding bottles as examples. Three mainstream recovery models, i.e., manufacturer integration, joint operation and outsourcing, and their combination were studied and analyzed. Consumers can be guided to participate in the reverse logistics network by green design before production and recycling oriented technology. At the same time, the combination of the three mainstream recovery models can make the reverse logistics network for packaging wastes operate efficiently. The reverse logistics related to packaging wastes was studied and developed actively to operate efficiently by making full use of the advantages of reverse logistics network for packaging wastes, which can not only bring enormous economic and social benefits but also increase business opportunities for cooperation with the third parties.