目的 研究简约和实用的包装设计方案。方法 搜索和整理相关的资料及参考文献， 通过市场调研， 将同类产品的包装设计进行对比分析， 再通过头脑风暴法， 讨论出关于简约和实用的包装设计方案。按照方案进行包装设计， 将生产出的设计结果投入市场进行检验， 经过反馈对方案进行修整。结论 简约和实用的包装设计符合绿色设计的需要， 节省了大量的资源和成本， 受到了消费者的青睐。

It studies the simple and practical packaging design.The related data and references are searched and organized，through market research，the similar products packaging design is comparative analysis，again through the brainstorming method， the simple and practical packaging design scheme about is discussed. According to the scheme for the design of the packaging， the design results are tested on the market and the scheme is improved. Simple and practical packaging is in line with the need of green design，saves a lot of resources and costs and is popular to consumer.