目的 以语意的载体语言为视角， 从语言的语法和语意的构成规律来挖掘产品形态和语意生成规律。方法 将语意学的研究内容划分为狭义语意学与广义语意学两大类， 分别从狭义与广义两个层面分析语言的语法与语意构成， 并从中得到启发， 建立产品的形态语法模型与产品形态用户语意模型作为产品设计的参考。结论 产品的形态语法模型与产品形态用户语意模型的建立是为了更好地理解语意学， 将语意学的思维从微观与宏观两个层面运用到产品设计中， 使得语意学的运用能够更快速、 有效。

From the perspective of semantic carrier of language，the generation rules of product form and semantic are excavated from the language syntax and semantic formation rules. It divides the research content of semantics into two categories of narrow sense and the general semantics， and the language syntax and semantics are analyzed respectively from narrow sense and general aspects and got inspired，establishes product form grammar model and product form users semantic model as a reference model of product design. Form grammar model of product and product form users semantic model is set up in order to better understand the semantics， the semantics of thinking from the micro and macro aspects used in product design， so the use of semantics can be more rapid and effective.