目的 从认知理论角度探讨Affordance概念在产品设计中的应用。方法 通过阐述Affordance理论在认知领域的起源及在设计领域的发展， 介绍了深泽直人对Affordance的传承提出了 “无意识设计”理念， 进而研究Affordance在用户、 产品、 环境承担的作用。结论 总结归纳4种运用于产品设计中的Affordance类型， 并针对现有优秀产品案例探讨， 详细分析Affordance是如何运作于产品设计中的。最后提出设计人员应该把握四点方向， 以更好地从Affordance对产品的影响入手设计出优良的产品。

It investigates the application of Affordance concept in product design from the perspective of cognitive theory. By describing the origins of Affordance theory in the field of cognitive and development in the field of design， it introduced Naoto Fukasawa proposed "unconscious design" concept，then researched the role of Affordance in user， product，environmental. It summarized four Affordance types in product design，and analyzed that how Affordance worked in the product design in detail by investigating the cases of the existing excellent products. Finally， it put forward that designers should grasp four directions to design better quality product from the impact of the Affordance of the products.