目的 通过对平面广告中动感设计的分析来阐述动感的重要性。方法 分别从动感载体、 同构、二维与三维结合、 互动、 借助自然条件、 连续系列组合这6个方面来研究平面广告中的动感设计。结论 设计师应打破常规， 不拘泥于传统的思维模式来寻求设计方法和表现形式的突破。尤其在日趋白热化的竞争时期， 平面广告应颠覆传统的静止的画面， 突破人们习惯性的想象和视觉模式的束缚。动感的画面具有更强的视觉冲击力， 更能拉近广告与大众之间的距离。

The importance of dynamic movement is described through the analysis of the dynamic design in graphic advertisement. The dynamic design in graphic advertisement separately from six aspects of the dynamic carrier， isomorphism，2D and 3D combination，interaction，by means of natural conditions，and a series of combination advertisement is studied. The designer should break the normal procedure， not rigidly adhere to the traditional mode of thinking， seeking design method and form new breakthrough. Especially in the increasingly fierce competition period，the graphic advertisement more need to jump out of the traditional ideas， to subvert the traditional static picture， pattern of usual imagination and vision through people. Visual impact dynamic images have a stronger， more can narrow the distance between the public and.