目的 从武汉国际渡江节体育赛事品牌形象视觉设计的角度研究城市形象设计。方法 引入武汉国际渡江节的由来和体育赛事品牌塑造城市形象的基本概念， 对国际和国内体育赛事品牌形象进行视觉趋势研究， 并结合武汉国际渡江节体育赛事品牌形象塑造案例进行分析。结论 体育赛事品牌形象塑造已成为向世界传递城市形象、 文化与人文理念的重要途径。

City image design is studied from the perspective of brand image visual design of sports brand of Wuhan international river crossing section. The origin of the Wuhan international crossing section and the basic concept of city image built by sports brand are introduced. The visual trend of international and domestic sports brand image is studied， combined with Wuhan international river crossing section sports brand image-building cases is analyzed. Sports brand image has become a important way to transfer city image， culture and humanistic ideas to the world.