目的 研究城市视觉形象设计中城市符号化与人文关照的有机结合。方法 结合城市文化与城市精神， 以及目前国际国内的城市视觉设计现状， 通过类比论证的研究方法， 实例分析城市视觉形象设计作为一个城市人文、 社会生活以及传统文化等方面的综合反映的视觉符号， 是如何反映该城市独特的精神气质的。结论 数字城市视觉形象设计既包含了设计师对城市文化的理解和认同， 同时也反映了大众对城市的认知需求和城市自身发展的长远需求。

Organic integration of urban symbolization and humanistic care in urban visual image design is studied. Combination of culture and spirit of the city， as well as the current status of the visual design of the city′s international and domestic cities， by analogy argumentation methods， examples analyzed and interpreted as a comprehensive reflection of an urban cultural and social life as well as traditional and cultural aspects of visual symbols， how to reflect the city unique ethos. Digital image design includes both urban designer urban cultural understanding and recognition， but also should reflect the long-term needs of the city′s public awareness and demand for the development of the city itself.