目的 通过对岭南文化元素的题材、 内涵、 形式的发掘和研究， 为纪念品包装设计的创新提供新的思路和方法。方法 分析了岭南文化的内涵、 特点， 以及广州旅游纪念品包装设计的现状和文化定位， 结合典型实例从传统材料、 传统造型、 传统图形和传统色彩等方面论述了岭南文化的思想内涵和视觉语言在广州旅游纪念品包装设计中的应用方法和效果。结论 深入旅游景区， 充分体会岭南的生活风俗和文化表征， 挖掘纪念品及其包装的文化属性和视觉语言， 才能在吸收、 借鉴的基础上创造出新的设计形式， 有效地表达民族情感。

Through the excavation and study of the theme， connotation and form of Lingnan cultural elements，new thinking and methods are provided for the innovation of souvenirs packaging design. It analyzed the meaning， characteristics of Lingnan culture， as well as the status and cultural orientation in Guangzhou tourism souvenir package design. Combined with typical examples from traditional materials， style， graphics and color etc，it discussed the application methods and effects using the ideological meaning and visual language of Lingnan culture. Only on exploring and researching the theme， meaning and forms of Lingnan culture elements， can we create a new thinking and method of souvenir package design and express national feelings effectively.