目的 研究文化产品的设计方法与流程。方法 从文化产品设计的概念模型、 研究方法及设计过程等内容入手， 概括分析了羌族文化的研究现状以及羌族文化的独特性、 民族性等内涵特征。结论 在产品中融入文化因素的设计是受消费市场欢迎的， 也是文化和设计交叉融合， 文化与现实生活相融， 产品本土化、 全球化的关键因素， 更是当代民族文化建设以及推进文化创意和设计服务与相关产业融合发展的重要举措。还提出了将羌族文化融入现代生活的文化产品设计的方法与思路。

Study the design methods and processes of cultural products. Starting from the concept model，research methods and design process，etc. of cultural product design，it summarized the research status of Qiang culture，the uniqueness， nationality and other connotation characteristics of their culture. Discussed the integration of cultural factors in product design welcomed by the consumer market， but also the integration of culture and design，culture and real life， the key elements of product localization and globalization， which is the important measure for contemporary national culture building， promoting the cultural creative and design services related to the development of industrial integration. It proposed the methods and ideas of Qiang culture integrated into the culture product design in modern life.