目的 从获取产品包装附加价值的角度出发， 讨论网购包装获取附加价值的非物质化设计的策略。方法 分析网购形式对包装设计的影响， 将一般产品包装与网购包装的附加价值设计点进行了对比研究， 得到了符合网购包装特殊价值属性的设计策略。结论 结合互联网购物的现实环境和物联网的应用基础， 为网购包装寻找现实可行的拓展附加价值的设计方法， 低碳环保的非物质化功能性设计策略为网购包装提供最具价值的思路。

Starting from the perspective of additional value of goods packaging， discuss the non-materials design strategy of online shopping packaging to acquire added value. It analyzed the impact of online shopping on packaging design， studied the design point of added value of general merchandise packaging compared with online shopping， in order to draw the design strategy in line with online shopping packaging special value attributes. Combined with the reality environment of online shopping and application base of Internet of things， look for realistic and feasible design methods of added value for online shopping packaging. Low-carbon environmental dematerialized functional design strategies provide the most valuable ideas for the online shopping packaging.