汉字字体异域化风格设计的审美与表现

杨新忠, 杨新忠, 李彩林, 李彩林, 刘晴, 刘晴, 胡卜文, 胡卜文

包装工程(技术栏目) ›› 2015 ›› Issue (2) : 118-122.

包装工程(技术栏目) ›› 2015 ›› Issue (2) : 118-122.

汉字字体异域化风格设计的审美与表现

  • 杨新忠1, 杨新忠1, 刘晴1, 刘晴1, 胡卜文1, 胡卜文1, 李彩林2, 李彩林2
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Aesthetics and Reflections for Chinese Characters Font Exotic Style Design

  • YANG Xin-zhong1, YANG Xin-zhong1, LIU Qing1, LIU Qing1, HU Bu-wen1, HU Bu-wen1, LI Cai-lin2, LI Cai-lin2
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摘要

目的 研究汉字字体异域化风格设计的独特表现形式和设计规律, 给汉字字体设计带来一些启示。方法 引入了藏文、 蒙文、 日文和韩文的文字形态, 并与汉字形态作比较, 对汉字字体异域化风格的设计进行了分析。结论 汉字字体异域化风格设计要关注受众的感官体验和情感共鸣, 进行汉字字体的藏文风格、 蒙文风格、 日文风格和韩文风格等设计, 传达出来自异域的风情。分析汉字字体的应用场合、 载体、 时空等具体因素, 选择合适的异域风格形式, 创造出既符合实际需要, 又有独特视觉审美意蕴的汉字字体形象。

Abstract

To Study unique form of expression and design rules of Chinese characters font exotic style design, bring some enlightenment to Chinese character font design. By introducing characters of the Tibetan, Mongolian, Japanese, and Korean text form, and comparing with the Chinese characters form, it analyzed the exotic style of Chinese characters font design. Chinese character font definition of exotic style design should pay attention to the sensory experience and emotional resonance, the audience for Chinese characters font style of Tibetan, Mongolian style, Japanese and Korean style design, such as conveying from different region amorous feelings. Analyze Chinese characters font applications, carrier, time and space, such as specific factors, select the appropriate exotic style form, to create not only conforms to the actual needs,and has a unique visual aesthetic meaning of Chinese characters font image.

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杨新忠, 杨新忠, 李彩林, 李彩林, 刘晴, 刘晴, 胡卜文, 胡卜文. 汉字字体异域化风格设计的审美与表现[J]. 包装工程(技术栏目). 2015(2): 118-122
YANG Xin-zhong, YANG Xin-zhong, LI Cai-lin, LI Cai-lin, LIU Qing, LIU Qing, HU Bu-wen, HU Bu-wen. Aesthetics and Reflections for Chinese Characters Font Exotic Style Design[J]. Packaging Engineering. 2015(2): 118-122

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