目的 研究具有城市地域文化特色的现代有轨电车的外观设计方法。方法 对现代有轨电车的概念及国内外现有车型的外观特点进行了分析和总结， 并梳理了地域文化的概念， 同时对人们视觉艺术中的形态知觉与心理层面进行了分析， 然后以古蜀三星堆文化符号为例， 从中提炼出具象的、 能被人感知的形态、 色彩， 并将其应用到现代有轨电车的外观设计。结论 提出了一种包含地域文化的现代有轨电车外观设计的方法， 并给出了具体的设计案例。

To study modern tram′s appearance design methods in city which has geographical and cultural characteristics. It analyzed and summarized the concept of modern trams as well as the appearance of existing models at home and abroad. It combed the conception of regional culture，and at the same time analyzed the consciousness and psychological part about people′s visional art. And then refined the sharp and color that was concrete and sensible，such as ancient Shu Sanxingdui′s cultural symbols， and applied it to modern streetcar design. It put forward a way of thinking about modern tram′ s outlook design method with geography and culture，and giving specific design cases.