目的 研究视觉体验与日用产品设计的关系以及将视觉体验应用于日用产品设计中的创新设计方法。方法 引入 “视觉体验” 的概念， 从视觉元素带给人们的不同视觉体验入手， 依托日用产品设计， 分别从视觉体验与产品形态表现、 色彩表现、 材质表现的关系进行分析与研究。结论 体验经济时代下， 产品设计不再仅是满足人们使用功能的工具或器械， 而是带给人们丰富情感体验的媒介， 通过日用产品视觉体验的研究， 总结出能够满足人们情感体验需求的日用产品的设计方法。

To study the relationship between visual experience and household product design and the innovative method of household product design applied to visual experience. It introduced the concept of "visual experience" from the aspects of visual elements to bring people different visual experience， based on the household products design，analyzed and studied the relationship between visual experience and product form performance， color performance， material performance. In the era of experience economy， product design is not only the tools or equipment for meeting people′s using function， but the media giving people a rich emotional experience. It can draw a design methods of household products to meet the people′s rich emotional experience through the study of the visual experience of household product