The Concept of "Super Flat" in Contemporary Commercial Packaging Design
HUANG Wei1, ZHANG Hua2, SONG Jie-qiong3, WU Jian-feng3
Author information+
(1)Industrial Design Institute,Zhejiang University of Technology,Hangzhou 310023,China; (2)Henan University of Urban Construction,Pingdingshan 467036,China; (3)School of Art,Zhejiang University of Technology,Hangzhou 310023,China
To analyze the application of the "super flat" concept in current commercial packaging design. It introduced Japanese subculture design language such as animation and cartoons into contemporary commercial packaging design in influence of "super-flat" concept, and analyzed contemporary commercial packaging multi-view two-dimensional image, lightweight packaging materials, transparent and ultra-transparent symbolic and decorative packaging. Through "super flat" concept in commercial packaging design,it opened up the interactive application of "super flat" in the contemporary commercial packaging design, and led the generation of new forms and new ideas in packaging design.