Influences of Packaging Attributes on Consumers' Perception and Using Decisions
XU Pei-pei1, CHEN Mo1, YIN Shi-jiu1, WANG Zhi-wei2
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(1)Qufu Normal University, Rizhao 276826, China; (2)Key Laboratory of Product Packaging and Logistics of Guangdong Higher Education Institutes, Jinan University, Zhuhai 519070, China
Objective Packaging is increasingly becoming an indivisible part of food. However, its important influence on food safety has been ignored. Methods Based on the 1165 customer samples in Shandong province, the consumers' perception and attitude on the safety of food packaging material were analyzed in this paper, including the consumers' choice and using behavior of packaging materials. Results The results showed that consumers paid less attention on food packaging safety and it was difficult to effectively gain relevant knowledge and information. Conclusion The lack of ability to identify the safety of food packaging materials leads to the ubiquity of misuse or abuse.
XU Pei-pei, CHEN Mo, YIN Shi-jiu, WANG Zhi-wei.
Influences of Packaging Attributes on Consumers' Perception and Using Decisions[J]. Packaging Engineering. 2014(3): 107-111