介绍了绿色营销的内涵，分析了我国包装企业实施绿色营销的必然性，指出了我国包装企业目前存在的营销问题，并提出了我国包装企业开展绿色营销的相关对策。

The connotation of green marketing was introduced. The necessity of packaging enterprises' implementing green marketing in our country was analyzed. The existing marketing problems of packaging enterprises of our country were analyzed and the relevant countermeasures of implementing green marketing were put forward.