通过市场调研及对消费者问卷的分析总结，发现了目前市场上的卷筒卫生纸包装存在的主要问题：销售包装较长，不便携带；提手强度及舒适度不佳；包装袋侧裂且包装规格较少等。通过对大量的设计实例进行归纳总结，建立了内包装、系列化销售包装的设计模型，有助于解决卷筒卫生纸包装现有的问题，同时方便生产企业进行快速包装结构设计。

Toilet paper roll packaging problems were found through market survey. The main problems were too long sale packaging length, poor handle strength and comfort, bags crack side and not enough kinds of packaging specifications. In order to solve these problems and make the structure design of the packaging more effective, based on many design examples, models of inner packaging and sale packaging series were established.