为了对包装产品的优劣进行全面、准确、客观的评价，建立了一种基于改进的模糊综合评价法的评价模式。在对模糊综合评价的基本流程进行详细分析的基础上，针对包装产品设计以顾客需求为驱动的特点，从因素权重、隶属度矩阵、评价结果的处理3方面对传统的模糊综合评价法进行了改进，最后进行了实证分析。结果表明，该评价模式简便、易行，可操作性较强。

In order to evaluate quality of packaging products comprehensively, accurately and objectively, an evaluation mode based on improved fuzzy comprehensive evaluation method was established. The basic flow of fuzzy comprehensive evaluation was analyzed. The traditional fuzzy comprehensive evaluation method was improved from three aspects such as factor weight, membership matrix and evaluation results aiming at the characteristic that packaging product design are driven by customer demand. Empirical analysis was carried out finally. The results showed that the evaluation mode is simple, feasible, and stronger operability.