目的 针对农户在农药包装废弃物处理中普遍存在的“认知-行为脱节”问题,识别其行为分异特征与关键影响因素,为构建精准化回收政策提供依据。方法 基于505份农户问卷调查数据,采用聚类分析方法将农户划分为4类认知-行为群体,并运用多分类逻辑回归模型,从内在动机、外部情境、包装复杂性与人口特征4个维度,系统量化各因素对不同群体行为转化的影响。结果 “高认知-低行为（脱节型）”群体占比最高（43.6%）,是核心干预对象;包装复杂性（OR=1.51）显著抑制行为转化,而分类行为频率对“规范型”（OR=5.18）和“被动型”（OR=2.95）群体具有显著促进作用;政策宣传（OR=3.15）、环保关注度（OR=4.32）及村干部/党员身份（OR=2.86）对不同群体的影响存在差异,且表现出区域异质性。结论 明确农药包装废弃物回收治理的核心障碍为认知-行为转化断裂,包装复杂性与分类技能不足是主要瓶颈;须从包装简化、分类赋能、体系优化和区域适配等多维度实施精准干预,推动“企业-政府-村集体-农户”协同治理,提升回收效率。
Abstract
The work aims to investigate the pervasive "cognitive-behavioral disconnect" among farmers regarding pesticide packaging wastes (PPW) disposal, identify the differentiated characteristics of their behaviors and key influencing factors and provide a basis for formulating targeted and precise recycling policies. Based on survey data from 505 farmers, the cluster analysis method was employed to categorize them into four distinct cognitive-behavioral groups. A multinomial logistic regression model was then applied to systematically quantify the influence of factors across four dimensions of internal motivation, external context, packaging complexity, and demographic characteristics on behavioral change across these groups. The "high cognition-low behavior (disconnected type)" group was the most prevalent (43.6%), identifying it as the primary target for intervention. Packaging complexity (OR=1.51) significantly inhibited behavioral change, whereas the frequency of sorting behavior strongly promoted proper disposal among both the "norm-following type" (OR=5.18) and the "passive-compliant type" (OR=2.95). The effects of policy promotion (OR=3.15), environmental awareness (OR=4.32), and village cadre/Party membership status (OR=2.86) varied across groups and exhibited regional heterogeneity. It is concluded that the core obstacle to effective PPW recycling is the cognitive-behavioral gap, with packaging complexity and insufficient sorting skills being critical bottlenecks. Therefore, targeted interventions encompassing packaging simplification, skill empowerment, system optimization, and regionally adapted strategies are essential to foster synergistic governance among "enterprises, government, village collectives and farmers", ultimately enhancing recycling efficiency.
关键词
农药包装废弃物 /
认知-行为差距 /
农户行为 /
聚类分析 /
逻辑回归 /
回收行为 /
精准治理
Key words
pesticide packaging waste /
cognitive-behavior gap /
farmers' behavior /
cluster analysis /
logistic regression /
recycling behavior /
targeted governance
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基金
广东省教育厅普通高校科研项目（2023ZDZX2091）; 广东省普通高校创新团队项目（2023KCXTD084）; 广东省教育科学规划课题（高等教育专项）（2024GXJK730）; 中山市教育科研项目（C2024181）
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